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Small business: 10 criteria for choosing the right CPA

Eric WeltersChartered Professional Accountant (CPA)

10 Apr 2024


Having a good accountant by your side is essential for any business, regardless of its size. A licensed Certified Public Accountant (CPA) has the training and qualifications needed to help your business succeed. To ensure you find the best CPA for your small business, here are the 10 most important qualities to look for. 


1. Knowledge and experience


A CPA should have in-depth knowledge and experience in accounting and financial management. This is especially true when it comes to taxes and financial audits. They should not only be able to work with you to help you understand your finances and your tax obligations, but a CPA should also be able to provide you with precise recommendations on the best way to manage your finances.



2. Reputation


It is important to evaluate the reputation of your potential CPA. Look up current and former clients to learn their opinions about the CPA and its services. Ask questions about the CPA's experience, the quality of their work, and their reliability. In addition, look for online reviews that address their services and customer satisfaction.



3. Communication


Your CPA should be able to communicate in a way that you can easily understand. This includes the ability to explain taxes and finances in simple terms, taking the time to answer your questions, and responding to emails and phone calls in a timely manner.



4. Integrity


Your CPA is one of the few people you should have 100% trust in when it comes to your finances. A good CPA should demonstrate ethical behavior and represent your business in a professional manner. They should give honest advice and be open and transparent about how they charge for their services. 



5. Flexibility


A good CPA should be able to adapt to your needs. They should have the flexibility to answer all your questions and be ready to provide support as your business grows.



6. Reliability


You should be able to rely on your CPA to deliver accurate results on time. Clients should be able to trust their CPA to stay on top of their tasks, meet deadlines, and provide sound advice. An unreliable CPA who never meets deadlines can end up costing you a lot of money.



7. Confidentiality


All information you provide to your CPA should be highly confidential. They should be able to guarantee the security of your data and not disclose confidential information to a third party.



8. Professionalism


It is important that your CPA be a professional in all respects. They should be able to work with you in a timely manner and demonstrate courteous behavior. 



9. Proactivity


Your CPA should be able to offer proactive suggestions and advice to help you grow your business. They should make recommendations regarding financial planning, budgeting, and other financial topics that would be relevant to your situation. 



10. Technology


A good CPA should be able to use the latest technology. This ensures that your financial information is always managed accurately and that the CPA can provide efficient service. 



It is essential that you take the time to do the necessary research to find the best CPA for your business. You can also consult this list of 10 crucial questions to ask when hiring your first CPA. Throughout your hiring process, be sure to consider the 10 criteria listed above to ensure you obtain the competent, reliable and experienced CPA your business needs to reach its full potential !


Written by Eric Welters

Chartered Professional Accountant (CPA)
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